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Licencify Role: ExhibitorPast Event Recap
SAMS Europe 2026
Strategic Asset Management Summit · Startup Lounge & Pitch
Date & ScheduleSeptember 28 – 29, 2026
Location & VenueAmsterdam, NetherlandsPullman Amsterdam & Hotel Okura
Official LinksVisit Event Website↗
About the Event
Europe's leading summit for Software Asset Management and IT Procurement. Licencify exhibited in the Startup Lounge and presented its agentless License Intelligence platform to over 200 enterprise SAM leaders.
📋Event Recap & Community Engagement
At SAMS Europe 2026 in Amsterdam, Licencify held in-depth discussions with SAM managers, ITAM directors, and licensing advisors from global enterprises. Key topics included navigating VMware licensing changes, eliminating the operational risks of invasive OS agents, and establishing an explainable, contract-aware Effective License Position.
📸Event Impressions & Gallery
3 Photos💡Key Takeaways & Industry Insights
- ✓Enterprise SAM teams urgently need agentless approaches to protect mission-critical production databases from performance and security risks.
- ✓Shifting virtualization licensing models require automated, topology-backed evidence linking VMware ESXi hosts to database cores.
- ✓Contract-Aware License Intelligence resonated strongly as the missing link between technical discovery tools and commercial reality.
Related Product & Educational Materials
Continuing the Discussion
Discuss Your Licensing Strategy with Licencify
Missed us at the event or want to follow up on a specific database licensing challenge? Explore a pilot or connect with our team.